Hi ! I’m Sheena.
I'm a New York-based Senior Product Manager at Optum Healthcare, where I lead the development of tools for clinicians, payers and health systems.
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I was previously at Truepill developing portfolio strategy to support the core telehealth platform and EHR for DTP pharmacy and clinical operations for companies like UHG, Hims and Hers, Mark Cubans Cost Plus and Color.
Before that, I served as lead EHR product manager at Greenway Health.
I am a clinically experienced, systems trained, informatics professional, experienced in optimizing workflows and performance by way of operational insights and big data analysis for consumer health and enterprise orgs.
Outside of work, I enjoy running , hiking and outdoor photography.
About me
It all begins with an idea. I believe we are all builders at heart.
My goal as a scientist turned product manager continuous discovery by way of fostering curiosity in myself and the teams I lead.
My ethos as a product manager is a collaborative, fail fast approach to innovation, but not at the expense of thoughtful problem solving.
Healthcare has an abundance of problems to solve. Lets partner to identify the right ones to approach at the right times with the right teams and tools.
Together , we can optimize healthcare for generations to come.
Resume
Experience
Senior Technical Product Manager
Change Healthcare/Optum
August 2021 to Present
Senior Product Manager
Truepill
June 2020 to August 2021
Product Manager
Greenway Health
August 2017 to June 2020
Senior Practice Consultant -Dermatology
Femwell Health
September 2015 to August 2017
Business Analyst
Schweiger Dermatology
January 2013 to January 2014
Consulting
Education
Master of Science Medical Informatics (MsMI)
Nova Southeastern University
January 2020 to December 2022
Executive Education- Leading Digital Transformation in Healthcare
Harvard Medical School
January 2023 to June 2023
Bachelor of Science (Bs) Biology
Nova Southeastern University
August 2010 to May 2013
Bachelor of Science (Bs) Anthropology
Nova Southeastern University
August 2009 to May 2013
Projects
NLP for Assessment and Data Mining of Historical EHR Data
Validation and implementation of 0-1 product leveraging NLP+ LLM to proactively identify ICD-10 code inaccuracy in EHR data.
Value Proposition : Scale internal LLM to support development of net new capability gaps in diagnosis capture, code specificity and/or code accuracy of historical and current structured and unstructured EHR data.
DTP Pharmacy Workflow Automation Rules Engine
Develop heuristics for the application of rules set to optimize end to end DTP workflow at scale to include internal ops data, payments processing, Telehealth , fulfillment and administrative pharmacy supply chain data. Leveraged JTBD framework as well as systems oriented design and journey mapping for ideation and research as well as design.
Value Proposition: Optimize DTP Pharmacy Fulfillment Workflow by way of automation and orchestration to reduce ops cost attributed to manual workflows and support increased volume and improved patient satisfaction.
Payer:Provider Data Ecosystem
Develop and scale 0-1 solution to deliver POC insights to providers to support value based care initiatives including but not limited to HCC management based on payer suspects and gap data.Create systems architecture to support bi directional data exchange in support of both risk based outcomes management as well as utility and provider engagement.
Value Proposition : Value Based Care improvement at the POC , improved RAF (measurable and associated to improved reimbursements) improved clinical outcomes and improved plan performance.
HL7 Data Feeds to Scale Clinical Operations Data Insights
Lead 0-1 product concept to support 0-1 development of customer facing dashboard tool to identify care gaps, monitor provider performance and opportunity to optimize documentation quality at scale based on EHR data and multi source data feeds by way HL7 and advanced systems architecture leveraging OOUX for foundations of front end design and back end tooling and integrations.
Value Proposition:Predictive and Prescriptive Operational Insights to foster targeted deployment of solutions, products and internal initiatives as well as spend, ROI and resource allocation.
Skills
Healthcare Analytics· Fast Healthcare Interoperability Resources (FHIR) · Clarity · Electronic Health Records (EHR) · Revenue Cycle Management · Healthcare Effectiveness Data and Information Set (HEDIS) · Strategic Partnerships · Clinical Workflow Optimization · Electronic Data Interchange (EDI) · Prior Authorization · Value-Based Care · Cross-functional Team Leadership · Software Product Management · Agile Methodologies · X12 · Clinical Code Sets( ICD 10/CPT /SNOMED/LOINC), Advanced Medical Ontology, HL7, Advanced Clinical Dermatology,Speciality Workflows
Who I’ve Worked With
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Partnerships and Integrations
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Partnerships and Integrations
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Partnerships and Integrations
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Partnerships and Integrations
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Strategic Partnerships
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Strategic Partnership
Awards & Certifications
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HIMSS-Active Member
Lean Six Sigma Yellow Belt -Active
SQL Certified-Active
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AKD Academic Honor Society-Member
First University Inductee - Nova Southeastern University
DEI Academic Honor Society-Member
Junior Committee Chair - Nova Southeastern University
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Certified Medical Assistant
Certified Surgical Technician
Extensive Mohs Dermatology Experience
HIPPA Certified
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Scrum Alliance-Active Member
CSPO Certification -Active
SAFe Agile Product Management Certification-Active
What People Are Saying
“What truly sets Sheena apart is her comprehensive understanding of design's critical role in tech product development. She consistently advocates for user-centric approaches, ensuring that products are not only functionally robust but also intuitive and aligned with user needs. Her grasp of information architecture allows her to structure complex systems in ways that enhance usability and drive product success.
She has a unique ability to understand and address the needs of both users and team members, which translates into products that truly solve problems and a work environment where colleagues feel valued and heard.”
— Lauren Stone, UX Design Leader | Mentor | OOUX Strategist
“I hired Sheena when she started her at Truepill and I'd hire her again in instant if I had the opportunity. She's a natural leader, a people-connector, and one of those people who can jump in and get to work on a messy project quickly.”
— Michelle Monaco, VP Product -Truepill